Hello - I'm Dr. Dean Hunter with the Interstate Animal Clinic . Welcome to our fourth VLOG on selecting a great pet food.
We have talked about manufacturers and how to choose a good one, now Let's talk about some of the marketing tools that are often misleading.
We'll begin with the whole "Grain Free" Frenzy. This marketing maneuver became very popular in the past decade however it was not based on any health research or nutrition science. Here is an example of pet food being sold where consumers were paying a LOT for smoke and sizzle and not getting any actual steak.
Did you know that several of the original "grain Free" products actually used grain hulls in their food? These are a very cheap byproduct of the grain industry and have very minimal nutritional value. But rather than saying "we're charging you a lot for cheap food made from grain hulls" , they developed a marketing campaign and called them "grain free".
Incidentally, if you are feeding a "Grain Free" product, Pause this video , go to our links page at ARpetvet.com and see if your pet's food is related to any of the many Grain Free products causing heart disease - if yours is on that list, throw it away and come back to restart the video so we can figure out what to replace it with. Go ahead ... this is too important, go now, we''ll wait.
Ok now that everyone is back ,lets move on to the next buzz line - "Contains No meal or byproducts" This is to make you believe that feeding your pet byproducts or meal is a bad thing. But remember, when the pack kills a deer the alfa member eats first and the prize cuts are the organ meats - the liver, kidneys, spleen, and heart - all very rich in nutrients . so while these are the byproducts of human food industry, they are considered the prime cuts for the veterinary patients.
- the Last buzz line we'll discuss is "Meat First" . Having real meat as the first ingredient in the list may not be as good as you think ... The ingredient list order is developed based on weight of ingredients and since meat is about 75% water - it may be the heaviest ingredient but may constitute a lot less animal protein than animal meal which is only about 10% water.
So not only is byproduct meal made by many of the nutrient rich cuts of meat, it is often a much better choice for higher amounts of animal protein - even if it is a little lower down on the ingredient list.
Additionally, the ingredient list makes no statement as to the quality of products being used. So, would you rather feed your pet a healthy liver freshly processed ... or "real meat" that came from a diseased animal who died en route to the processing plant and was already in a state of decay before it was processed?
So don't be fooled by smoke and sizzle buzz lines or catch phrases. Stay with a quality manufacturer because quality manufacturers tend to manufacture quality products from quality ingredients.
In our last video, we'll look at a few dangerous food decisions as well as how to determine if the food you choose is one that is performing well for your specific pet.
"46. Defendants state in their advertising that “several Blue Buffalo products promoted as ‘grain-free’” actually contain quantities of “rice hulls.” The necessary implication of this claim—that these products contain grain—is false.
47. A rice hull is not a grain and contains no grain. The grain of a plant is its seed. A “rice hull” by definition is the hard covering that is left over after the rice grain has been removed. It is primarily composed of silica and is often used as a quality source of fiber. Rice hulls are used in Blue Buffalo products as a processing aid to deliver a blend of vitamin and mineral supplements"